“7 Tips for Dealing with a Company Setback” written by Carolyn M. Brown, published by INC. Magazine on October 19, 2010. I posted Tip #4 as this blog entry. With signs that the economy is on a rebound now is the time to take a look at your marketing strategy.
4. Take Stock of Your Marketing Strategy
(from “7 Tips for Dealing with a Company Setback” written by Carolyn M. Brown, published by INC. Magazine October 19, 2010)
Your existing customers are your No. 1 asset. Always know where your customers stand, says Houlihan, noting that about 80 percent of your revenues come from about 20 percent of your customers. Fine-tune your marketing if you want to attract new customers and retain existing ones. Tweak all your marketing messages, including your web site, brochures, and sales letters. Don’t just sell a customer the same product. Even if someone has been a customer for years they may not be familiar with all you offer. Stay connected with customers via surveys and other customer awareness tools. Ask what do you need, how are we being responsive, and what can we do differently to better serve you?
To read this article in its entirety click here or post this URL in you web browser. http://www.inc.com/guides/2010/10/7-tips-for-dealing-with-a-company-setback.html